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  • Writer's pictureDanny van der Nguyen

Case Study: ICHM Graduation – Full Coverage Package

Client Requirements

Our client ICHM (International College of Hotel Management) reached out to us wanting their entire event covered from all aspects of photography. For ICHM, their designated event co-ordinator was already extremely involved with organising so many other moving parts, they really wanted a single vendor that could simplify all of the photography and photo-booth elements for them. We understood what was required and put together an all inclusive package for them.

Our Custom All Inclusive Package

  1. Brand Activation GIFBOOTH + Live Slideshow

  2. OPENBOOTH Package + Online Gallery

  3. Professional Photo Station + Online Gallery + Online Store

  4. Professional Ceremony Photographer + Roaming Photographer

SNAP/SNAP Branding Standard

At SNAP/SNAP, brand consistency for our clients has always been of utmost importance to us. It's not uncommon for us to do our own research using pre-existing social media posts and crawling our client's websites to understand their design language before we begin the branding process. We want to make sure every element we design for your package is consistent with the rest of your current branding guidelines. In this particular scenario, we were given the greenlight to extract design elements from ICHM's current website.

There were two patterns that stood out to us.

Pattern One: Blue and Coral - White Text

Pattern Two: White and Lilac - Coral Text

After getting approval from the ICHM design department, we began to incorporate these patterns into our GIFBOOTH and OPENBOOTH packages.


ICHM Front Page

GIFBOOTH Wallpaper

Still Images

Moving GIFS

Graduation Themed Digital Props

Digital Prop Samples

There are two main benefits of having face-tracking digital props as opposed to traditional props:

  1. We can create event specific props in an extremely short turn-around time, by mapping a PNG image into our software.

  2. Our booth users can have their hands free during their usage of our machines.

Live Slideshow Real-Life Preview

The Adelaide Convention Centre was able to organise a huge 100" display for us situated between our GIFBOOTH and OPENBOOTH stations. The large size of the display allowed us to take advantage of our matrix presentation feature (in this case, showing a 2x4 array of GIFs). As seen here, the images are dynamically being refreshed with newer GIFs captured live at the event, which is extremely engaging.

The Live Slideshow has been a game changing feature that we introduced this year with respect to raising awareness and drastically increasing participation.

Customised ICHM Micro-site


ICHM Website Example


OPENBOOTH Strip Design

Professional Photo Station + Online Gallery

Professional Studio Photography

We created a photo-station with a custom background for ICHM in combination with an ultra-large 165cm photography umbrella in order to produce beautiful soft lighting for both single person portraits and also large family shots.

Online Gallery with Store Integration

Order prints directly from our Online Gallery

From our online gallery, attendees of the event and their family members are able to scroll through to view and purchase physical prints from the comfort of their home on their computer, iPad or smartphone. Among the already expected differing sizes of matte and gloss finished prints, there are also ready-to-hang options such as stretched canvas and wooden framed photographs available.

Professional Photography

Ceremonial Stage Images

Our professional photographer was posted front and centre of the stage to capture a photo of each graduate for their parchment receival.

Professional Roaming Photography

"Danny and his team flawlessly organised all of photographic needs and made the entire experience extremely easy for us. The customer service was second to none and the photos were exactly what we wanted. I would highly recommend SNAP/SNAP to anyone organising a large event, they really took the stress off our shoulders. Thank you once again."

If you're organising a Graduation, University Ball, or Award Ceremony and you loved what we did for ICHM send us a message by scrolling to the bottom of the page!

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